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Siam Food Services Limited (the “Company”) provides services and information and sells products through different channels, as well as to provide different services through online channels for different people including members, business partners, shareholders and other people in which the Company, as thewebsite owner of , , , , including other applications and online services of the Company (collective referred to as the “Website”). We are aware of the importance of your personal information and we respect all of your privacy rights as our service recipient.

Ingeneral, you will be able to visit our Website and review the contents, without the need to provide your personal information. However, you will need to register for an account if you would like to use our services and disclose ofyour personal information which will be referred to as “personal information” in order for the Company to collect, use, disclose or carry out any other processes relating to your personal information in order for us to provide any transactions relating to services of buying and selling products through ouronline channels or other channels such as Website, membership registration, buying and selling products online or other sales promotion services, that is executed for the members as stipulated under this Privacy Policy, hereinafter referred to as “Privacy Policy” . If you do not wish to be bound by the Company’s Privacy Policy, you may discontinue using the service or exit the Website.


The Company will collect the following personal information:
· Identifiable informationsuch as name, surname, birthdate, identification card number;
· Contact information suchas address for invoices, address for shipping product, email and phone number;
· Transaction information such as payment details, bank account, required information for issuing tax invoice, product details and other services that you bought from the Company, including the information of accessing our Website and other services;
· Technical informationsuch as user name, password, interests, setting preferences, IP address, login information, browser type, browser version, time and date setting, connection setting, operation and platform system and other technology that you have used your devices to sign in into our system;
· Marketing and communication information such as marketing services’ satisfactions and communication channels, other survey information, opinion, and suggestion;
· Other information such as captured image or footage, voice record when you have contacted with the Company; and
· Sensitive data such as health information, criminal record,religion and blood type.


Your personal information that our Company directly collects will include when:
· You register your personal information for membership registration in order to receive services from the Company;
· You login into our Website or the products that you have ordered through our Website or other online channels;
· When you enter intocommercial transactions and make payments. This includes the use of membership card;
· When you request for document relating to tax such as tax invoice;
· You contact the Company,our representatives or our business partners through offline channels;
· You subscribe to our advertisement or our marketing news, participate in any competition, receive discounts, or answer surveys;
· You have participated indifferent events of the Company such as taking photos when receiving prizes orwhere you participated in other PR events;
· When you contact theCompany, our customer service via both online and offline channels; and/or
· Other cases according to security protection system of the Company such as CCTV.

The Company will collect your personal information only if you have consented to us or as permitted by laws. For those who are our existing customers before the Personal Data Protection Act B.E. 2562 (the “PDPA”) comes into force, we will continue processing your personal information for the original purposes, which you allowed us to collect your information. If you wish to withdraw your consent or no longer wish the Company to continue collecting or processing your personal information, you may file a form available at the Company’s office, orsend an e-mail to, or contact the Call Center at 02-782-6000, Monday-Friday between 09.00-17.00 hours, or contact us through our Website at

If necessary, the Company may collect your sensitive personal information such as health information, criminal record,religion, blood type, etc. only with your explicit consent or when permitted by laws.


1. To proceed your request for membership registration, to execute your orders orprovide services via Website and other channels when you enter into commercial transactions and make payments, which includes the use of membership card suchas payment for products, making refund, product delivery, using your membership card for entering into any transaction with the Company, and prize delivery, etc. This includes checking and managing the financial transactions initiated by you for the product payment.
2. To manage and improve the service quality in order to provide an appropriate and satisfiable services.
3. To conduct marketing, including to inform you about information and offers regarding the Company’s products, services, discounts and other benefits via the Company’s communication channels including SMS, E-mail, post, LINE application and other electronic and online channels, and to assess your purchasing behaviour and service usage as well as your preferences and interests to develop sales and servicesspecifically for you and to offer products, services and benefits which suityour needs.
4. To interview you, including taking photos and recording videos, and publish such interview, photos and/or video recordings on social media and other online platforms for the purpose of promoting and advertising the Company.
5. To conduct business planning, reporting and forecasting.
6. To perform internal administration, including to verify the Company’s internal IT system.
7. To proceed the request relating to tax such as issuing tax invoices, tourist tax refund.
8. To use information for preventing any misconduct or fraud, and for complying with the law, including using information for monitoring and investigating the misconduct, fraud and for security measures.
9. To monitor security in our buildings or premises including to protect yoursecurity via CCTV system.
10. To investigate and prepare an incident report in the case where there is anyincident occurred.
11. To comply with laws, regulations, orders, legal requirements and obligations ofthe Company, or to report or disclose information to government authorities asrequired by laws or upon receiving an order or a writ of attachment from policeofficers, government authorities, courts, or other competent authorities, toundertake detection and investigation under legal procedures and otherregulations including to establish, comply or exercise the rights to legalclaims or defend against the rights to legal claims.
12. To assign rights, obligations and any benefits under a contract between you andthe Company, for example, merger or transfer of the contract which has beendone legally.

Inthe case where the personal information collected by the Company as statedabove is necessary for the Company’s compliance with applicable laws or performanceof contract, if you do not provide us with such necessary personal information,the Company may be subject to legal liabilities; and/or may not be able toprovide you with our products and services; and/or may not be able to manage oradminister the contract or give any convenience for you.

Inthe case where the Company needs to collect, use, disclose or perform anyprocesses with your personal information, apart from the purposes mentioned inthis notice, the Company will revise this Privacy Policy or provide a writtendocument to inform you about such changes, where an additional consent may berequired.


The Company may disclose your personal information to otherrelevant parties for the purpose that has been stipulated under this PrivacyPolicy to:
1. Subsidiaries, affiliates and anyrelated companies for purposes of undertaking activities as set out in this PrivacyPolicy;
2. Agencies,contractors/sub-contractors and/or service providers for their implementationand procedures, for example, carriers, food ordering and delivery serviceproviders, document storage and destruction service providers, printing house,marketing agency, IT development and maintenance service providers, auditors,lawyers, tax and legal advisors, and any consultants;
3. Government authorities, supervisoryauthorities or other authorities as stipulated by laws, including competentofficials;
4. Our business partners or other thirdparties as per your consent or relevant contractual requirements or legalrequirements, as the case may be.
5. The assignee of the rights, duties,and any benefits from the Company, including any persons who are assigned bythe aforesaid assignee to act on its behalf, for example, in the case oforganizational restructuring, merger or acquisition, etc.


The Company may send, disclose or transfer your personal information to other thirdparties or our affiliated companies within the country for the purpose that hasbeen stipulated under this Privacy Policy. For the sending, disclosure ortransfer of your personal information, the Company will ensure that the companyor other organizations that received your personal information will have anadequate data protection standard in order to prevent any damages that mayarise. If any sending ortransfer of personal information requires consent, the Company will proceedwith obtaining consent prior to such sending or transfer.


The Company may send or transfer yourpersonal information to a country outside of Thailand for the purpose that hasbeen stipulated under this Privacy Policy such as sending personal information to thecompany which processes personal information on behalf of the Company. Wheresuch disclosure or transfer of your personal information to third parties oraffiliated companies located overseas, the Company shall comply with therelevant laws regarding sending or transfer of personal data to overseas andensure that the receiving country has an adequate data protection and securitystandard at the same level or same standard as provided under the PDPA.


We retain your personal information for aslong as is considered necessary for the purpose for which it was collected,used or disclosed as set out in this Privacy Policy, i.e. as long as you areour member, Website visitor, or for aperiod as necessary to comply with applicable laws, or to be in accordance withlegal prescription, or to establish, comply with or exercise the rights tolegal claims or defend against the rights to legal claims, or if you haverequest us to delete your personal information, or to comply with, for anyother cause, our internal policies and regulations.



1. Right of access
You have a right to get access and obtain a copy of your personal information that we hold about you, or you may ask us to disclose the sources of where we obtained your information that you haven’t given consent. The Company will send such copy to you within 30 days upon obtaining your request. In certain cases, the Company may request additional information in order to confirm your identity and your rights as part of our security measures.

2. Right to data portability
You have a right to request us to transfer your personal information to other persons/organizations, or request to see the personal information that we have transferred to other persons/organizations, unless it is impossible due to technical circumstances.

3. Right to object the processing of your information
You have a right to object to the processing of your personal information at any time, for example: 1) It is for the purpose of direct marketing; and/or 2) It is for the purpose of scientific, historical or statistical research unless it is necessary to performance of a task carried out for reasons of public interest by the data controller.

4. Right to erasure
You have a right to request us to delete, destroy or anonymise your personal information in the following circumstances where:
1) The personal information is no longer necessary for the purpose of which it was collected, used or disclosed;
2) You have withdrawn your consent to which the collection, use or disclosure is based on;
3) You have objected to the collection, use or disclosure of the personal information and the Company has no ground to reject such request; and/or
4) When the personal information has been unlawfully collected, used or disclosed under the PDPA.

5. Right to restrict the processing of your information You have a right to request us to restrict the processing of your personal information in the following circumstances when:
1) It is under the pending examination process of checking whether the personal information is accurate, up-to-date and complete or not;
2) It is the personal information that should be deleted or destroyed as it does not comply with the law and you request to restrict it instead;
3) The personal information is no longer necessary to retain for the purpose of which it was collected, used or disclosed, but you still have the necessity to request the retention for the purposes of the establishment, compliance, exercise of legal claims or the defense of legal claims;
4) The Company is pending verification in order to reject the objection request of the collection, used or disclosure of personal information.

6. Right to withdraw consent
You may withdraw your consent at any time, unless it is restricted by law, or the contract which gives benefits to you.
However, the withdrawal of consent shall not affect the processing of personal information you have already given consent legally.

7. Right to rectification
You have a right to rectify inaccurate personal information in order to make it accurate, up-to-date, complete and not misleading. If the Company rejects your request, the Company will record such rejection with reasons.

8. Right to lodge a complaint

You will have the right to make a complaint in the case of where the Company, the data processor including the employees and contractors of the Company do not comply with the PDPA or other announcements of the PDPA.

If you have any questions or would like to exercise any rights relating to your personal information, please contact us by filling in the form available at the Company office, or contact our Data Protection Officer (DPO) by email to,or you can contact us at our Call Center at 02-782-6000, Monday-Friday between 09.00-17.00 hours, or through our Website at In case of a request for copy of your personal information, the Company will send such copy to you within [10] working days upon obtaining your request. In certain cases, the Company may request additional information in order to confirm your identity and your rights as part of our security measures.


In the event that the personal information you have provided has changed, you must notify the Company of such update or edit the provided personal information so that your personal information is always accurate and up-to-date. If any of your personal information is incorrect, it may affect the service provision of the Company and the Company will not be responsible for any loss or damage that may occur to you orthe third party as a result of your failure to correct or update your personal information to be accurate in any way.


The Company certifies that all the personal information collected will be stored safely and strictly with adequate security standards. If you have a reason to believe that your personal information has been breached or if you have any questions regarding this Privacy Policy, please contact the DPO of the Company.


The Company will send information about products or marketing information to you from time to time ifyou have expressed your intention to the subscription to receive the information via our newsletters, telephone, email, or other communication channels. However, you can change the way you receive information, or cancel such subscription at any time by using the same method as to when you subscribed to receive such information from the Company or you may send an email to or Call at 02-782-6000.


Cookies program will be sent to your webbrowser or to your device when you visit the Website or check for messages.This program will collect information about website usage behavior and when youordered other products in order to help the Company to contact and rememberyour browser or device, which will help facilitate the use of the Website. Ifyou do not wish to use a cookie program, you may refuse to install the saidprogram. However, refusing to use this cookie program may affect you on how youuse our Website or online services, or this may make it difficult for you toorder products from the Company due to insufficient information, or the Companymay require time to request for additional information (if any). You can learn more about our cookies program in our Cookie Policy at


The Company’s Website may be redirected to other websites for the purpose of facilitating you when you visit other websites. These websites may collect your personal information and the Company will not be involved or responsible for the collection and use of your personal information or the disclosureof your personal information to other websites of other parties, or privacy noticeof these websites in any way. For this reason, the Company recommends that you carefully review the privacy notice of these websites before you use the service on those websites.


The information that appears on online services and Websites of the Company is only for informational purposes only, where all of the information, including text and images that appear on all types of online media, is protected by copyright and other relevant intellectual property laws. Due to this, no one may distribute, reference, copy, reproduce or modify any part of the information, by any means, without obtaining prior written consent from the Company.

In addition, illustrations, photographs, drawings fromcomputers and any other information that appears on online media and Websites will be considered as the Company's property and the Company’s right that has been legally authorised by the copyright owner. The use of such images or information must obtain prior written consent from the Company.


The Company reserves the right to change, amend or update the Privacy Policy at anytime as it deems appropriate by notifying you of the said change.The Company will notify the changes on the Website or via Call Center at 02-782-6000 or E-mail: in which you can check at any time.


If you have any comments, suggestions, questions or want to make a complaint regarding your personal information, please contact the DPO of the Company by sending an email to

In addition, you can contact the Company via our Call Center at 02-782-6000Monday-Friday between 09.00-17.00 hours or through our Website at or at our head office located at 2439 Old Paknam Railway Rd., Prakhanong, Klongtoey, Bangkok 10110.