E-Commerce Manager is accountable for enhancing the customer experience, executing customer order fulfilment, and maintaining the technology and infrastructure also driving the growth of the online business of the Company.
Initiate, develop and implement online marketing channel to generate brand awareness, product sales and generate appropriate traffic
Initiate, develop and implement online marketing strategy to drive better traffic and sales conversion to meet objective and KPI target
Manage, drive and oversee day to day operation to achieve E-Commerce sales target
Analyze sell-out data to better understand online shopper behavior and competitive landscape to secure channel strong position
Prepare and analyze pre/post-campaign report and media/content analysis including manage traffic performance, channel performance, campaign performance
Update the template of promotional activity, sale results, spending and competitor activities on both e-market place and own and paid channel
Coordinate internal team for providing assets pictures, description in order to develop on visibility/content/ reviews of each platform to improve scorecard.
Develop and manage day-to-day operations and budget optimization of online marketing activity including PPC, retargeting affiliates, Social Media Ads, Video
Work closely with cross-functional teams and external partners to ensure the business goal is aligned
Responsible for other tasks relating to e-commerce as assigned
Bachelor’s Degree in Business Administrative, Marketing or related field
5 years of experiences in E-Commerce Sales and/or digital marketing experience in FMCG
Experience in dealing with E-commerce market place is preferred
Understanding of Thailand Channels would be an advantage
Extensive experience and knowledge of social media platforms, e-commerce market places, and Google Adwords, Google Analytics, Bing Ads, Facebook Ads, Shopee, LAZADA etc.
Good English communication skills
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